In summary

We are committed to safeguard your privacy with us. We use the information we collect on-line to enhance and improve your experience of being served by us, to process your orders and manage your account with us.

The supply of personal information to us is entirely voluntary. We do not sell or rent your personal information to others. We want to communicate with you only if you want to hear from us.

For visitors, what kind of information do you collect and how do you use it?

We do not collect any personally identifiable information from the visitors to our website. We monitor visitor traffic patterns and site usage to help us develop the design and layout of the website and to plan for a better collection of our products and services.

When you enter a contest or other promotion, we may ask for your name, address and e-mail address so we can administer the contest and notify the winners.

For customers ordering online, what kind of information do you collect and how do you use it?

When you order, we collect information such as your name, email address, mailing address and phone number. We will contact you over the phone check your order and collect your payment, we do not store any credit card details. We will also send you emails to confirm your order and may need to contact you by phone, post or email if we have other questions regarding your order. We also maintain a record of your product interests and your purchases online and in our stores. Again, the provision of personal information is entirely voluntary, but without sufficient details we may not be able to process your order.

What further processing of information do you make?

We use information to improve and personalise our service to you, and to communicate with you by email about our products, services, contests, and promotions that may be of interest to you.

Do you share information with others?

We keep the confidential all personally identifiable information you provide us. You information will not be sold or rented or given to any third party. We do not sell or rent any information you provide to us.
However, we do disclose your personal information under certain circumstances. These include making disclosure when we believe, in good faith, that such disclosure is reasonably necessary to:

  • comply with the law
  • enforce or apply the terms of any of our agreements
  • protect the rights, property or safety of this website, our users, or others.

What about ‘cookies’?

A ‘cookie’ is a small piece of data that is sent to your browser from a web server and stored in the hard drive of your computer. We use cookies to help us provide customisable services. Cookies also make web-surfing easier for you by saving your preferences while you are on our site. Cookies do not damage your system or impair its functioning in any way. Most web browsers automatically accept cookies, but you can usually change your browser to prevent that. You can reset your browser to refuse all cookies, or allow your browser to show you when a cookie is being sent. Cookies enable our website to remember unique information about your visit such as your basket contents.

What about links?

This website contains links to third parties’ websites. We are not responsible for the privacy practices of any such sites. This statement of privacy policy applies solely to information collected by this website. We advise you to read the privacy statements of each and every website that collects personally identifiable information.

How do you make sure my information is secure?

Protecting your order information is a priority for us. We use Worldpay for ordering payments. Worldpay use Secure Sockets Layer (SSL) technology to protect the security of your payment information.

How do I change or delete my information?

You have the right to request access to and correction of the information about you held by us. If you wish to access or correct your personal information with us, please email

How do I remove my information from e-mail mailing lists?

We want to communicate with you only if you want to hear from us. If you would rather not receive marketing or promotional communication from us, please inform us by sending an email message to


By using our website, you consent to the collection and use of your information by Patisserie Valerie. When we decide to change our privacy policy, we will post the changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.